50 anos de evolução nos estudos linguísticos transculturais: da Retórica Contrastiva à Retórica Intercultural
Resumo
Este trabalho apresenta um panorama histórico dos estudos linguísticos transculturais, discorrendo sobre o surgimento da retórica contrastiva por meio do trabalho seminal de Robert Kaplan em 1966 e as contribuições de Ulla Connor ao rebatizar tais estudos como retórica intercultural. Explana-se também sobre as críticas endereçadas à retórica contrastiva feitas durante os anos 1980, 1990 e 2000 e de que maneira tais críticas redefiniram o quadro teórico-metodológico e o objeto de estudo da disciplina. Conclui-se com exposição de uma crítica à homogeneização das distintas culturas retóricas causada pela globalização e internacionalização do inglês no âmbito acadêmico e nas atividades profissionais.
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