O ciberativismo como difusão e resistência da (ciber)cultura indígena no Instagram: o caso de Samela Sateré e Tukumã Pataxó

Abstract

This research aimed to (i) contextualize a new form of activism and its operating environment, conceptualizing cyberactivism and cyberculture; (ii) analyze the construction of the activist profile between two major indigenous influencers and how their Instagram behaves today, (iii) how participatory representation contributes to the diffusion of a new view of indigenous cultures. The main methodology to corroborate these objectives was through content analysis, observing the publications of indigenous people on Instagram and documenting the changes that occurred in its beginning and currently; and bibliographic review for conceptualization of necessary terms, in addition to verification of existing literature.